This is the coolest thing I've read today. It comes from apophenia.
For a long time now, I've been waiting for an ad that is directed at the TiVo crowd. Forget the 30-second forward people, there are still plenty who just use the 2X fast forward button. What if an ad only made sense using TiVo's slowed-down, frame skipping view? Wouldn't that be a trip? Rather than bitching about viewers, why not use the medium to play with them? Make something that they *want* to watch, are humored to watch? Am I asking too much when I ask TV stations to innovate?
I don't watch a lot of TV and I don't have a TiVo but if someone was making ads specifically aimed at TiVo like this you better believe that I'd find somewhere to watch it. And isn't that what advertisers want, people just dying for a way to watch their advertisements?
Posted by Ben Corman at 3:53 PM